The Values of Villeroy & Boch
Tradition & authenticity
Preserving traditional values and shaping a unique style. Moving with the times and setting new standards. Embracing tradition yet forging ahead with innovative prowess.
These statements characterise the work of Villeroy & Boch. And it is these principles that have, for decades now, distinguished us as one of the world's most prestigious brands.
The family as the foundation
Since François Boch and his three sons started manufacturing ceramics in 1748, Villeroy & Boch has been driven by the pioneering spirit, creative ideas and forward-looking decisions of its founding family.
The commitment displayed for generations by these talented individuals is unrivaled. It is the key constant in the long and successful history of the company.
A premium brand, deeply rooted in European culture
Inspired by artists, royalty and pioneers – as well as three centuries of European history and culture. At the heart of Europe, a brand emerged that has played a major role in shaping lifestyles on the continent ever since it was founded.
This is where our successful journey out into the world began – as did our evolution into one of the biggest international lifestyle brands for the very highest quality of life.
German quality with French esprit
Over the course of the generations, the bold innovations of the company's founders have helped to create a global corporation that has written industrial history with its unsurpassed standards of quality.
Villeroy & Boch brings together the timeless class of French design with the traditional qualities of German engineering, selected raw materials and – last but not least – the superb craftsmanship of highly trained staff.
State-of-the-art production techniques for a clean environment
At Villeroy & Boch, we strongly believe in the importance of reconciling environmental and economic concerns. Groundbreaking manufacturing techniques, maximised energy efficiency and resource-conserving production processes are the cornerstones of our philosophy and, of course, standard practice throughout the company.
On this basis, we create environmentally friendly, world-class products for our customers all over the world.