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The Values of Villeroy & Boch

Villeroy & Boch Our Values

Tradition & authenticity

Preserving traditional values and shaping a unique style. Moving with the times and setting new standards. Embracing tradition yet forging ahead with innovative prowess.

These statements characterise the work of Villeroy & Boch. And it is these principles that have, for decades now, distinguished us as one of the world's most prestigious brands.

Villeroy & Boch Our Values in Design and Tradition

The family as the foundation

Since François Boch and his three sons started manufacturing ceramics in 1748, Villeroy & Boch has been driven by the pioneering spirit, creative ideas and forward-looking decisions of its founding family.

The commitment displayed for generations by these talented individuals is unrivaled. It is the key constant in the long and successful history of the company.

A premium brand, deeply rooted in European culture

Inspired by artists, royalty and pioneers – as well as three centuries of European history and culture. At the heart of Europe, a brand emerged that has played a major role in shaping lifestyles on the continent ever since it was founded.

Villeroy & Boch Our Values

This is where our successful journey out into the world began – as did our evolution into one of the biggest international lifestyle brands for the very highest quality of life.

A premium brand Villeroy & Boch Our Values

German quality with French esprit

German quality with French esprit

Over the course of the generations, the bold innovations of the company's founders have helped to create a global corporation that has written industrial history with its unsurpassed standards of quality.

Villeroy & Boch brings together the timeless class of French design with the traditional qualities of German engineering, selected raw materials and – last but not least – the superb craftsmanship of highly trained staff.

Villeroy & Boch Our Values

State-of-the-art production techniques for a clean environment

At Villeroy & Boch, we strongly believe in the importance of reconciling environmental and economic concerns. Groundbreaking manufacturing techniques, maximised energy efficiency and resource-conserving production processes are the cornerstones of our philosophy and, of course, standard practice throughout the company.

Villeroy & Boch Our Values

On this basis, we create environmentally friendly, world-class products for our customers all over the world.

Villeroy & Boch Our Values State-of-the-art production techniques for a clean environment