Chinese – 中文

Privacy and Cookie Policy

We appreciate your interest in our website and protecting your privacy is very important to us. In the following we inform you about collecting and using of your data.


1  Controller and Contact Person

Responsible data controller in the context of this website is:

Villeroy & Boch AG


66693 Mettlach



2 Contact Person for Data Protection

If you have any questions regarding the collection, processing or use of your personal data, in case of disclosure, rectification, blocking or erasure of data as well as in the case of revocation of granted consents please contact us per e-mail at:


3 Visiting our Website

You can visit our website without providing any personal information. We only collect technical data with no personal reference such as the name of your internet service provider, the website from which you are visiting us, the browser type, version and language including some other technical information or the name of the requested file. These data are technically required for offering our service and do not allow any conclusions to your person; we also record and process this information to improve our service.


4 Purchasing thru our Website

4.1  Customer Account

A free customer account offers you the possibility to benefit from all advantages of our website and is required for purchases. To create such customer account you only have to enter your first and last name, your e-mail address as well as a password of your choice. The access to your thereupon created customer account is only possible after entering your personal password; therefore, you should always treat your access information confidentially and close the browser window once you have ended your communication with us, particularly if you share the use of the computer with other persons.


4.2 Purchasing

Our website also offers the possibility of convenient purchases. The conclusion of contract requires the entry of your invoice address and possibly your delivery address if different as well as a telephone number. Furthermore, you have to choose between several payment options and possibly enter further data such as your credit card details. Without your explicit consent we solely use the data you provided to execute and process your order. If we advance the merchandise we might seek credit information based on mathematical and statistical methods for the protection of our legitimate interests. Your interests are taken into account in accordance with the law. Your personal data is transferred through the internet in an encrypted form during the ordering process. We secure our website and other systems through technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. After the complete execution of the contract and the complete payment of the purchase price and unless you explicitly consented to the further use of your data, your data is blocked for further use and deleted once fiscal and commercial obligations have been fulfilled. We will store contract texts after conclusion and you can review such contracts through the link in the confirmation email.


4.3  Privilege Card

Based on the data in your customer account you can apply for our Privilege Card. As cardholder you will, among others, receive bonus points corresponding to the purchase sum on the receipt for purchases in the e-shop that qualify for bonus. For this purpose our system keeps a free account for bonus points. You can inform yourself about its score at any time on our website. We process these data to provide you with a shopping voucher once a year. The conditions of participation provide for details.


5 Use of Cookies

We use cookies on different pages in order to make a visit to our website more attractive and to enable the use of certain functions. Cookies are small text files that are placed on your computer. Most of the cookies used by us are deleted from your hard drive at the end of your browser session (so called session cookies). Other cookies remain on your computer and allow us to identify your computer on your next visit (so called permanent cookies). These cookies are used to welcome you with your user name and spare the need to re-enter your password or complete forms with your data when placing subsequent orders.


6  Disclosure of Personal Data

We will only disclose personal data entered by you for the purpose of the execution of the order, for instance to group companies, logistics companies or payment providers, or if we are legally bound to do so.


7 Social Media Plugins

This website uses so-called "social plugins" offered the social networks Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,, operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco CA 94107, USA and Google+, operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. These plugins are identifiable by the respective logos or text. Your visit to our website does not result in your browser automatically contacting servers of these services: The plugins are not active until clicking them. After clicking on them, you can use the plugins as intended, e. g.  make your actual recommendation with a second click. If you have activated social plugins, various data will be transmitted to the social network. This may include data mentioned above in Sec. 3. The providers of these services may trace your visit to our website if you are logged-in into these social networks while visiting our website. If you use the plugin's functions (e.g. clicking the "Like" button, submitting a comment), such information will also be transferred by your browser to the respective social networks and possibly be stored there. Please consult the privacy policies of these services for further information about how they collect, use and store your personal data.


8 Google Analytics and Advertising controlled by Google

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. These are first-party cookies (the Google Analytics cookie) and third-party cookies (the DoubleClick cookie). The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage, especially Google Display Advertising (e.g., remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting). Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. In the event that you wish to avoid disclosure of any personal data, which could be shared through the tracing service of Google Inc. you are advised to make use of the deactivation-add-on as supplied by Google under “". Additionally, you are also entitled to withdraw any pseudonym user profiles at any time for future effect, should these have been created. Also, you can exercise your general right to object to the use of your data for advertising purposes at any time with effect for the future. In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" so that IP addresses are only processed further in abbreviated form to prevent them being linked directly. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings: We also use the technical extension "Google Signals", which enables cross-device tracking. This makes it possible to assign an individual website visitor to different end devices. However, this only happens if the visitor has logged in to a Google service when visiting a website and has activated the option "personalized advertising" in his Google account settings at the same time. Even then, however, no personal data or user profiles are accessible to us; they remain anonymous to us. If you do not want "Google Signals" to be used, you can disable the "Personalized advertising" option in your Google Account preferences.


9 econda

Anonymous data is collected and saved by use of solutions and technologies by econda GmbH in order to optimize our website. Such data is used to create usage profiles with the use of pseudonyms. Cookies may be used to ensure that your internet browser is recognized again at a later visit. Usage profiles are not associated with the visitor or with the data of the person using a pseudonym, unless with specific permission. In particular, IP addresses will be rendered directly after use, making it impossible to create usage profiles for IP addresses. You can object to the collection and saving of this data in the future at any time by clicking on the following link:


10 Deletion of your Data and Right of Access

If your data is no longer necessary for the above purposes, it will be deleted. If it has to be stored on statutory grounds, it will be blocked. In this case the data is no longer available for further use. According to statutory law you have a right of free access to your recorded data as well as, if applicable, a right of rectification, blocking or erasure of these data. Please contact the above-mentioned address for this purpose.         


11 Changes to this Privacy Policy

We reserve the right to change this privacy policy.